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Richard Branson - CEO, adventurer and inspiring role model

Richard Branson

No suit, but casual clothing. Working from the Caribbean instead of the office. Richard Branson breaks with convention and is anything but a “typical CEO”.


The secret of his success? Leading by example. Three principles that make him an exceptional leader and that you can implement too:


 Employees first: take care of your employees and they will take care of your customers. Excellent customer service becomes the norm.


✔ Failure as part of the journey: Virgin Cola? Failed. Virgin Brides? Didn't work out. But Branson never gives up. Stay persistent, because that's the key to success.


✔ Joy in leadership: Work should inspire, not burden. If you lead with joy as CEO, as Branson does, you motivate your team and create a positive working environment.


Leadership is not a position, but an attitude. Which of these points appeal to you the most?


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